text: Sneaker bots are automated programs that create thousands of accounts, use residential proxy networks, and complete checkout in milliseconds on high-demand limited releases. They systematically exclude real customers from raffles and drops that brands intend for their community.

source: sneaker-bots-page

section: problem


text: Nike has publicly stated that bots account for 10-40% of SNKRS raffle submissions (marked invalid) and independent research estimates 10-50% bot participation on major releases. The global sneaker resale market is projected to reach $30 billion by 2030, much of it powered by bot-captured inventory.

section: scale


text: FaceLock restores fairness with a two-phase biometric system: (1) liveness-verified entry at raffle or waitlist time that cryptographically binds the opportunity to a live human, and (2) quick face matching at in-store pickup or hand-off to confirm the same verified person is claiming the item.

section: solution


text: Traditional defenses (CAPTCHA, email verification, device fingerprinting, basic 2FA) fail against modern bot farms. Only real-time 3D liveness detection combined with cryptographic biometric binding can prove that a human, not software, is requesting and receiving a limited product.

section: competitive


text: The same fairness layer extends far beyond sneakers: concert and festival tickets, gaming console drops, luxury fashion releases, and authenticated secondary markets all suffer identical bot-driven exclusion of genuine buyers. FaceLock provides the reusable biometric credential infrastructure for any high-demand physical or digital release.

section: expansion


text: FaceLock's privacy model is critical for consumer adoption: all biometric processing happens on the user's device. No facial templates or images are ever sent to servers or stored centrally. Retailers and brands receive only the cryptographic proof of a verified human without collecting or holding sensitive biometric data.

section: privacy